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Healthcare Content
& Analytics Platform

The platform with 115k active users helps healthcare professionals access research, clinical cases, and educational content, while supporting internal pharma teams with content performance, engagement metrics, and platform operations.

SanofiPharmaResponsive webHealthtech

Healthcare platform on mobile and desktop

RoleLead Product Designer

Platform experience and design systems.

ScopeDesign ownership across the platform

Information architecture,
content discovery, analytics UX

TeamCross-functional

Product owner, 2 product managers, 3 systems analyst, 4 developers, medical and pharma stakeholders

Earlier measured outcomes

Selected outcomes from earlier shipped UX and product improvements, 2022–2024

9×growth in organic traffic

Average monthly traffic increased from 1.7k to 11k, and its share among all sources increased from 12% to 40%.

278kpage views

Interest in the platform content increased by 102% compared to 2022.

94%user satisfaction level (CXQ)

One of the best results among participating countries.

6.4avg page views per user (+12% YoY)

Audience engagement increased in 2023.

13kengaged HCPs (+18% vs 2022)

The average interaction time of medical professionals with the portal is over 10 sec.

Key Product Initiatives

The platform evolved through multiple cross-functional initiatives. Below are selected projects that highlight different aspects of the redesign process and product improvements.

Authentication Flow Redesign

Challenge

Authentication issues negatively impacted the platform’s primary goal - gaining the trust of healthcare professionals. Many users relied on password recovery, drop-off remained high, and each issue reduced trust.

Business Goal

Reduce login friction to protect healthcare specialists’ trust and eliminate security risk from weak, reused passwords.

Results

— OTP logins increased by 60%
— Login conversion increased by 50%
— 3× fewer password recovery requests

Audit

Interaction heatmap of the previous authentication experience — Modal and embedded authentication patterns appeared across different entry points.

Healthcare content page with embedded login form — Modal and embedded authentication patterns appeared across different entry points.

Research insights

1 — Password-related friction
Users often forgot passwords, which were frequently simple or reused, increasing the risk of data compromise.

2 — Inconsistent authentication pattern
Embedded forms expanded between states and shifted page content, while the header used a separate modal.

Delivered improvement

A single, predictable OTP flow

Solution

Consolidated authentication into a dedicated pop-up flow, replacing mixed modal and embedded login patterns. OTP became the primary method, with password login kept as a fallback.

Why this approach?

A single modal removed inconsistency and layout shifts. OTP removes password dependency entirely, giving returning doctors a faster path back to content while preserving password login as a fallback.

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Content Page Template Redesign

Challenge

Long articles lacked scannability. Audio and glossary tools were hard to use, and readers struggled to assess relevance before investing time.

Business Goal

Help doctors quickly assess and extract value from medical content through stronger hierarchy and supporting tools.

Results

— Page depth +39%
— Average time spent 3.2×
— Audio engagement +25%

Audit

Research insights

1 — Content structure and hierarchy
• The meta-information block was overloaded and non-adaptive, distracting from the main content
• Without a lead or summary, users could not quickly judge an article’s relevance
• There was no in-article navigation, forcing excessive scrolling to find sections

2 — Interaction and usability
• Abbreviations sat in a side block that did not remain visible on scroll
• The audio player was too small and had no titles or descriptions

3 — Readability and content perception
• Key points were not highlighted, and no infographics supported comprehension
• Faint subheadings made articles read as one dense block of text

Product improvement 01

Article structure redesign

Solution

Restructured the top of the article by compacting the metadata block, introducing a dedicated lead block, and adding a persistent contents tool for in-article navigation.

Why this approach?

Doctors need to quickly judge an article’s relevance before committing time to it. A lead block gives that overview upfront, while a persistent contents tool lets readers jump straight to relevant sections instead of scrolling through the full article.

Metadata block

• Made the block compact and integrated it with the slider
• Moved tags to the bottom for SEO
• Embedded authorship directly in the text for better adaptability

Lead block introduction

Added a separate lead block at the top of the article, giving readers a quick overview before committing to read.

“Contents” tool

Added a fixed contents tool that stays visible on scroll, giving doctors quick access to article sections via anchor links.

Healthcare Content
& Analytics Platform

Earlier measured outcomes